I’m Malena Rodas — a UX/UI designer who blends strategy, empathy, and visual clarity to create digital experiences that feel as good as they work.
01
//Experience
2019 - Present
//Experience
2019 - Present
BuildWithin
UI/UX & Framer WebDesigner
2025 – Present
As a UX/UI & Framer Web Designer, I design and develop digital experiences for SaaS platforms, responsive websites, and desktop applications. I create and scale design systems, craft user-centered interfaces, and build responsive websites directly in Framer, combining usability with clean, modern aesthetics.
BuildWithin
UI/UX & Framer WebDesigner
2025 – Present
As a UX/UI & Framer Web Designer, I design and develop digital experiences for SaaS platforms, responsive websites, and desktop applications. I create and scale design systems, craft user-centered interfaces, and build responsive websites directly in Framer, combining usability with clean, modern aesthetics.
Descentric
Web & Mobile UI/UX Designer
2024 – Present
As the lead designer at Descentric, a creative design agency, I’m responsible for crafting web and mobile experiences that align strategy, aesthetics, and usability. I design and implement custom design systems for each project to ensure consistency and scalability across products.
Descentric
Web & Mobile UI/UX Designer
2024 – Present
As the lead designer at Descentric, a creative design agency, I’m responsible for crafting web and mobile experiences that align strategy, aesthetics, and usability. I design and implement custom design systems for each project to ensure consistency and scalability across products.
Confidential Financial Services Company
UX/UI Designer and Design System Manager
2023 – Present
As a UX/UI Designer and Design System Manager at a national financial services company, I lead the creation of intuitive user experiences and comprehensive design systems to enhance digital products and services.
Confidential Financial Services Company
UX/UI Designer and Design System Manager
2023 – Present
As a UX/UI Designer and Design System Manager at a national financial services company, I lead the creation of intuitive user experiences and comprehensive design systems to enhance digital products and services.
ROUTE
Chief Design Officer and Head of UX/UI Design
2023 - 2025
Leading design initiatives as Chief Design Officer and Head of UX/UI Design at Route. From conceptualization to execution, I oversee the creation of innovative designs that elevate our brand identity and resonate with our users.
ROUTE
Chief Design Officer and Head of UX/UI Design
2023 - 2025
Leading design initiatives as Chief Design Officer and Head of UX/UI Design at Route. From conceptualization to execution, I oversee the creation of innovative designs that elevate our brand identity and resonate with our users.
Arias Law
Web UI/ux Designer
2023 - 2024
Collaborating closely with cross-functional teams, I conceptualized and designed wireframes, user flows, and prototypes to enhance web platform experiences.
Arias Law
Web UI/ux Designer
2023 - 2024
Collaborating closely with cross-functional teams, I conceptualized and designed wireframes, user flows, and prototypes to enhance web platform experiences.
Premier Tec
Visual Director and UI/UX Design Manager
2020 - 2022
As Visual Director and UI/UX Design Manager at Premier Tec, I spearheaded the development of multiple mobile applications, websites, and design systems catering to a wide array of industries including e-commerce, booking apps, and landing pages.
Premier Tec
Visual Director and UI/UX Design Manager
2020 - 2022
As Visual Director and UI/UX Design Manager at Premier Tec, I spearheaded the development of multiple mobile applications, websites, and design systems catering to a wide array of industries including e-commerce, booking apps, and landing pages.
BARLLENO
UI/UX Design Manager
2020 - 2022
As Visual Director and UI/UX Design Manager at Barlleno, I spearheaded a talented team and orchestrated comprehensive design processes for premium mobile apps and responsive websites.
BARLLENO
UI/UX Design Manager
2020 - 2022
As Visual Director and UI/UX Design Manager at Barlleno, I spearheaded a talented team and orchestrated comprehensive design processes for premium mobile apps and responsive websites.
02
//Approach
Three Phases
//Approach
Three Phases
AN UX/UI Process That Works
AN UX/UI Process That Works
Driven by research, designed for people, and built for real results.
01
Understand
I begin every project by understanding the people who will use the product and the goals behind it. Through research, interviews, and analysis, I uncover real needs and define clear, shared objectives. This phase gives direction and meaning to everything that follows.
Understand
I begin every project by understanding the people who will use the product and the goals behind it. Through research, interviews, and analysis, I uncover real needs and define clear, shared objectives. This phase gives direction and meaning to everything that follows.
02
Design & Validate
With a solid foundation, I move into designing intuitive, accessible, and visually cohesive experiences. I create wireframes, build UI systems, and develop interactive prototypes. These are tested and refined to ensure clarity, usability, and alignment with the project’s goals.
Design & Validate
With a solid foundation, I move into designing intuitive, accessible, and visually cohesive experiences. I create wireframes, build UI systems, and develop interactive prototypes. These are tested and refined to ensure clarity, usability, and alignment with the project’s goals.
03
Deliver & Support
I deliver clean, development-ready files, along with documentation and guidance to ensure a smooth implementation. I stay available for iterations, QA sessions, and ongoing support whenever it’s needed.
Deliver & Support
I deliver clean, development-ready files, along with documentation and guidance to ensure a smooth implementation. I stay available for iterations, QA sessions, and ongoing support whenever it’s needed.
projects completed
projects completed
projects completed
years of experience
years of experience
years of experience
client satisfaction
client satisfaction
client satisfaction
repeat clients
repeat clients
repeat clients
03
//Certifications
2020 - Present
//Certifications
2020 - Present
Certifications
Prompt Engineering for Generative AI
Linkedin Learning
2023
Prompt Engineering for Generative AI
Linkedin Learning
2023
Web Development for Designers
Platzi
2023
Web Development for Designers
Platzi
2023
Leadership for Highly Effective UX/UI Teams
Crehana
2022
Leadership for Highly Effective UX/UI Teams
Crehana
2022
Product Management
Crehana
2022
Product Management
Crehana
2022
User Experience: From Research to Ideation
Crehana
2022
User Experience: From Research to Ideation
Crehana
2022
Product Market-fit
Crehana
2022
Product Market-fit
Crehana
2022
Design System Principles
Crehana
2021
Design System Principles
Crehana
2021
Advanced Interface Design in Figma
EDTeam
2021
Advanced Interface Design in Figma
EDTeam
2021
Agile Interaction Design for Products
Crehana
2021
Agile Interaction Design for Products
Crehana
2021
Applied UX Design Fundamentals
Crehana
2021
Applied UX Design Fundamentals
Crehana
2021
Design Sprint with Google
Crehana and Google Partnership
2021
Design Sprint with Google
Crehana and Google Partnership
2021
Fundamentals of Lean UX and Agile Methodologies
Crehana
2021
Fundamentals of Lean UX and Agile Methodologies
Crehana
2021
Prototyping and User Testing with Design Thinking
Crehana
2021
Prototyping and User Testing with Design Thinking
Crehana
2021
Web Accessibility: Designing an Inclusive Website
Crehana
2021
Web Accessibility: Designing an Inclusive Website
Crehana
2021
04
//FAQ
Concerns
Frequently
Asked Questions
01
How long have you been working in the UX/UI design field, and what industries have you worked with?
02
What is your approach to UX/UI design, and can you describe a typical design process for a project?
03
Can you work with existing brand guidelines and help with rebranding or redesigning existing products?
04
How do you collaborate with development teams and manage projects?
05
Do you write code or handle front-end development as part of your UX/UI design services?
06
Do you offer consulting services?
07
How can I get in touch to discuss a potential project?
04
//FAQ
Concerns
Frequently
Asked Questions
01
How long have you been working in the UX/UI design field, and what industries have you worked with?
02
What is your approach to UX/UI design, and can you describe a typical design process for a project?
03
Can you work with existing brand guidelines and help with rebranding or redesigning existing products?
04
How do you collaborate with development teams and manage projects?
05
Do you write code or handle front-end development as part of your UX/UI design services?
06
Do you offer consulting services?
07
How can I get in touch to discuss a potential project?
//FAQ
Concerns
Frequently
Asked Question
How long have you been working in the UX/UI design field, and what industries have you worked with?
What is your approach to UX/UI design, and can you describe a typical design process for a project?
Can you work with existing brand guidelines and help with rebranding or redesigning existing products?
How do you collaborate with development teams and manage projects?
Do you write code or handle front-end development as part of your UX/UI design services?
Do you offer consulting services?
How can I get in touch to discuss a potential project?
04
//FAQ
Concerns
Frequently
Asked Questions
01
How long have you been working in the UX/UI design field, and what industries have you worked with?
02
What is your approach to UX/UI design, and can you describe a typical design process for a project?
03
Can you work with existing brand guidelines and help with rebranding or redesigning existing products?
04
How do you collaborate with development teams and manage projects?
05
Do you write code or handle front-end development as part of your UX/UI design services?
06
Do you offer consulting services?
07
How can I get in touch to discuss a potential project?
Let'S WORK
TOGETHER
BASED IN LATIN AMERICA
COLOMBIA & EL SALVADOR
UX / UI DESIGNER
+ Design System Manager
Whether you already have a clear idea or just need help figuring things out — I’m here to bring your vision to life. Tell me about your project or book a quick call and let’s see if we’re a good fit.
Let'S WORK
TOGETHER
BASED IN LATIN AMERICA
COLOMBIA & EL SALVADOR
UX / UI DESIGNER
+ Design System Manager
Whether you already have a clear idea or just need help figuring things out — I’m here to bring your vision to life. Tell me about your project or book a quick call and let’s see if we’re a good fit.
Let'S WORK
TOGETHER
Whether you already have a clear idea or just need help figuring things out — I’m here to bring your vision to life. Tell me about your project or book a quick call and let’s see if we’re a good fit.
Let'S WORK
TOGETHER
BASED IN LATIN AMERICA
COLOMBIA & EL SALVADOR
UX / UI DESIGNER
+ Design System Manager