Descentric's Web
Web Design
Web Design
/
UX Audit & Redesign
UX Audit & Redesign
Descentric's Web
Web Design
/
UX Audit & Redesign
Descentric's Web
Web Design
/
UX Audit & Redesign
I redesigned the Descentric agency website to modernize its image and clearly structure its membership-based services. The focus was on creating a sleek, intuitive landing page that communicates value and drives conversions.
I redesigned the Descentric agency website to modernize its image and clearly structure its membership-based services. The focus was on creating a sleek, intuitive landing page that communicates value and drives conversions.
I redesigned the Descentric agency website to modernize its image and clearly structure its membership-based services. The focus was on creating a sleek, intuitive landing page that communicates value and drives conversions.
Year
2024
Client
Descentric
Industry
Design Agency
Product Duration
2 Weeks
Challenge
Challenge
Challenge
Descentric’s previous website wasn’t effectively communicating the value of its unique 360° design membership model. The information felt scattered, and the visual design lacked the modern, high-end feel of the agency itself. My challenge was to restructure the entire narrative into a single, cohesive landing page. I needed to build a platform that not only looked professional but also clearly guided potential clients through their services, benefits, and membership tiers, making the value proposition immediately obvious and compelling.
Descentric’s previous website wasn’t effectively communicating the value of its unique 360° design membership model. The information felt scattered, and the visual design lacked the modern, high-end feel of the agency itself. My challenge was to restructure the entire narrative into a single, cohesive landing page. I needed to build a platform that not only looked professional but also clearly guided potential clients through their services, benefits, and membership tiers, making the value proposition immediately obvious and compelling.
Descentric’s previous website wasn’t effectively communicating the value of its unique 360° design membership model. The information felt scattered, and the visual design lacked the modern, high-end feel of the agency itself. My challenge was to restructure the entire narrative into a single, cohesive landing page. I needed to build a platform that not only looked professional but also clearly guided potential clients through their services, benefits, and membership tiers, making the value proposition immediately obvious and compelling.
Strategic Approach
Strategic Approach
Strategic Approach
I chose a one-page landing structure to create a seamless narrative journey for the user. The information architecture was intentionally designed to guide them logically: from understanding the agency's process and services to exploring the tangible benefits and detailed membership plans.
By placing clear calls-to-action at key decision points, I structured the flow to naturally lead users toward conversion, whether that means scheduling a call or choosing a plan. The goal was to eliminate friction and answer questions proactively, building a clear path from interest to action.
I chose a one-page landing structure to create a seamless narrative journey for the user. The information architecture was intentionally designed to guide them logically: from understanding the agency's process and services to exploring the tangible benefits and detailed membership plans.
By placing clear calls-to-action at key decision points, I structured the flow to naturally lead users toward conversion, whether that means scheduling a call or choosing a plan. The goal was to eliminate friction and answer questions proactively, building a clear path from interest to action.
I chose a one-page landing structure to create a seamless narrative journey for the user. The information architecture was intentionally designed to guide them logically: from understanding the agency's process and services to exploring the tangible benefits and detailed membership plans.
By placing clear calls-to-action at key decision points, I structured the flow to naturally lead users toward conversion, whether that means scheduling a call or choosing a plan. The goal was to eliminate friction and answer questions proactively, building a clear path from interest to action.
UI & Visual Design
UI & Visual Design
UI & Visual Design
The visual direction was built on a sophisticated dark theme to create a premium and focused feel. I implemented a "glassmorphism" style for UI elements, adding depth and a modern, tech-forward aesthetic that makes the content pop.
The agency's signature orange was used intentionally as a strategic accent for calls-to-action and key highlights, guiding the user's eye and creating a strong visual hierarchy. This wasn't just about a visual trend; it was about crafting a system that feels polished, professional, and aligned with the high-quality creative work Descentric delivers.
The visual direction was built on a sophisticated dark theme to create a premium and focused feel. I implemented a "glassmorphism" style for UI elements, adding depth and a modern, tech-forward aesthetic that makes the content pop.
The agency's signature orange was used intentionally as a strategic accent for calls-to-action and key highlights, guiding the user's eye and creating a strong visual hierarchy. This wasn't just about a visual trend; it was about crafting a system that feels polished, professional, and aligned with the high-quality creative work Descentric delivers.
The visual direction was built on a sophisticated dark theme to create a premium and focused feel. I implemented a "glassmorphism" style for UI elements, adding depth and a modern, tech-forward aesthetic that makes the content pop.
The agency's signature orange was used intentionally as a strategic accent for calls-to-action and key highlights, guiding the user's eye and creating a strong visual hierarchy. This wasn't just about a visual trend; it was about crafting a system that feels polished, professional, and aligned with the high-quality creative work Descentric delivers.
The Outcome
The Outcome
The Outcome
The final result is a sleek, modern, and highly effective landing page that functions as a powerful sales tool for the agency. The redesigned site now clearly communicates Descentric's unique value proposition, presenting its services and membership model in a structured, intuitive way.
The user experience is fluid, and the visual design establishes the agency as a top-tier creative partner. The platform is now perfectly aligned with their brand identity, built not just to attract clients, but to attract the right clients through clarity and strong, intentional design.
The final result is a sleek, modern, and highly effective landing page that functions as a powerful sales tool for the agency. The redesigned site now clearly communicates Descentric's unique value proposition, presenting its services and membership model in a structured, intuitive way.
The user experience is fluid, and the visual design establishes the agency as a top-tier creative partner. The platform is now perfectly aligned with their brand identity, built not just to attract clients, but to attract the right clients through clarity and strong, intentional design.
The final result is a sleek, modern, and highly effective landing page that functions as a powerful sales tool for the agency. The redesigned site now clearly communicates Descentric's unique value proposition, presenting its services and membership model in a structured, intuitive way.
The user experience is fluid, and the visual design establishes the agency as a top-tier creative partner. The platform is now perfectly aligned with their brand identity, built not just to attract clients, but to attract the right clients through clarity and strong, intentional design.
Take a closer look at the full project.
More Works More Works
Let'S WORK
TOGETHER
BASED IN LATIN AMERICA
COLOMBIA & EL SALVADOR
UX / UI DESIGNER
+ Design System Manager
Whether you already have a clear idea or just need help figuring things out — I’m here to bring your vision to life. Tell me about your project or book a quick call and let’s see if we’re a good fit.
Let'S WORK
TOGETHER
BASED IN LATIN AMERICA
COLOMBIA & EL SALVADOR
UX / UI DESIGNER
+ Design System Manager
Whether you already have a clear idea or just need help figuring things out — I’m here to bring your vision to life. Tell me about your project or book a quick call and let’s see if we’re a good fit.
Let'S WORK
TOGETHER
Whether you already have a clear idea or just need help figuring things out — I’m here to bring your vision to life. Tell me about your project or book a quick call and let’s see if we’re a good fit.
Let'S WORK
TOGETHER
BASED IN LATIN AMERICA
COLOMBIA & EL SALVADOR
UX / UI DESIGNER
+ Design System Manager